Quick View: Digital Consumer!

It provides a cheaper way to establish connection with brand.

Companies has to understand that Power of Brand has been progressively shifted to consumers. That can be seen online, such as You-tube and other social platform where consumers are uploading homemade video about the brands. Some with bitter experience goes terrorist way. They publish anti-moment against brands.

Anyway; it provides more and more reach into the personal life of individual. Now Brands are no more the product with the face on it, they represents Lifestyle.

For year 2010, survey found that more Word-Of-Mouth has strongest influence, 76% on choosing service provider. and at Internet with 65% as the source of information is highest in that.

So, before time lapses make your presence online effectively, Specially on Social media.

Such great example is: Pepsi Refresh Project.

They started this campaign in start of 2010 to increase the presence on social presence(compared to coke; Pepsi has just 10% fans on their Facebook page).

Effect of this campaign was great on them. Their Facebook fans number goes to 3.2 million from 0.25 million in 1 yr.

Another is example is: Trillion Dollar Campaign. It was designed to fight against Mugabe region.

Conclusion: “Sustainability” is now priority, is compulsory; not optional anymore!